This is a qualitative study, which means that the data won't be able to represent the majority of the community in the same way as quantitative studies do, but it will be more in depth and can also be used as a base for further studies. Control groups are not very common in qualitative studies, and though one could use them, that would be way too much work for a master thesis. I'm interested in social norms in virtual worlds, and as I can't cover all the ground, I'll cover some. So I have chosen to narrow it down to twinks in World of Warcraft as I find that group strongly understudied and very interesting. I'm interviewing 3 now, but would like to do a few more interviews later on, so my thesis will be based on more than three, but still not very representable in a quantitative point of view. As I don't know anything about the data I'll get, it is hard to say what theoretical context I will put them in, which is why I'm only doing three interviews for now. My thought now is to put them in the context of research on the real world and see if I can draw parallels to show how norms in a virtual world can say something about the norms in the real world. But I'm open for the possibility that the data will take me in a different dirrection.