Fajitabro
Veteran
The "im not a twink" answer to this is if you got a notice that a free weekend was coming, but you hadnt played in years and couldnt do anything about it now, chances are you'd forget in a couple days. But if you got an email on a friday that'd you been given a free weekend to revisit your toons and could immediately log-in and play, theres a higher chance you'll re-sub. Plus the lead generation of interested parties is better. It helps Blizz differentiate and prune their email list of people who just open their mail and people who open their mail and then take an actionable step.
But I just work for a marketing firm. What do I know?
are you guys hiring?