You know what, i really wonder which game you are speaking of that do not have a gear treadmill as you say... cause all MMOs i have seen that where sucessfull are the ones with such treadmill as the replayability is just that. getting new gears !
EQ, had lots of expansion too, which those added new gears and all, treadmill right there.
AoC adds more expansion too, more treadmill over there.
All the free MMORPG have treadmills too since you gotta pay to get better gears.
Guild Wars, again how many expansion is there ?
name me only one MMORPG i never played or taken the time to check upon, i can safely tell you that what made the people stay in that game were two things... PVP which has to be on a treadmill as without it, people cannot be the best and thats what PVP is all about, the competition. the other thing that makes people play is replayability, you really think that people will replay levels by levels until they all get the toons at 80 ? no it wont happen, people hate leveling, so the only thing left for them is to give them something to do with higher levels !
you do know that the majority of the WOW community says the game start at 80 ?
because that's about 80% of the whole community who thinks that way. if blizzard hadn't created such treadmill, the game wouldn'T have gone this long. as it would be just like every other MMO. and at that, other MMO have treadmills too, or else their user base changes everyday, unlike WOW who have dedicated gamers to begin with.
as for you playing low levels and not wanting a higher level... it is your choice, nothing more and that choice strickly means nothing. if "you" don't want to have anything with it, then just don't. i dont care, i decided to play twinks because i think lower level PVP has more sens then higher level. doesn't mean i hate higher end content. i play it, i love it, but its PVP that makes me stay around here. without that treadmill, i would have left long ago !
so maybe "you" don't like it, but doesn't mean that everyone must think like you do !
the lazyness comes in many forms... you are "playing a game" the game has its laws, may you like them or not, they are there and they won't be changing anytime soon. but there is one thing you get the choice to, its the "playing" part. it is your choice if you decided to play it, it yours only, nobody forces you to pay to play the game, and believe me when i say that blizzard do not care if you stop playing all of a sudden.
someone who plays a game just because he likes a single thing in the game is someone i hate, cause they don't play a game for what it is, you're playing it out of pure lazyness ! you want it easy, you want it to be over with before you even started to play it. if you could cheat to create yourself charcaters in a matter of seconds, you'd be abusing the feature. that's not how the game works... if you can't handle that, then why are you still playing a game that you dislike to begin with ?
you consider it as "working" as far as i am concerned... this word goes for all fucking MMORPGs i've seen and played up to this point !
By the way, the first MMO is not EQ like many seems to think...
Ultima Online was the first graphical one. and UO was exactly what WoW is today, but it was way worse ! i remember a friend placing a 5 cent in his keyboard to trigger a macro to farm ore out of the mine... he did this for 5 fucking days 24h a day just to get 5 stupid points of skills.
so before you talk about difficulty, you should ask yourself what Blizzard did to actually make things easier for the players. cause they did quite a lot of changes to help the replayability value, which is th eonly thing that counts in a game !
EDIT:
i wonder how you call running 15 times a deadmines to get a chest if you dont call that grinding ?
i also wonder how you call killing mobs to get rep, if its not called grinding either ?