Can't quite remember what it was from, but they just lost 3.7 million subscribers in 1 month, like 2-3 months ago.
And I personally quit end game because everybody is allowed as many 90s (was 85 when I last played) and as much pvp gear as they want. I worked for my ratings in BC and up, now literally anybody can have full Tyrannical, and actually think they're decent. I said decent, not good, because your average player is absolutely autistic.
What I'm saying is, whether YOU play because you get handed free things, does not mean the vast majority of the game does too.